Click It or Ticket
May 23 - June 5
Cracking Down on Seat Belt Use – Especially at Night
Too Many People Are Not Getting the Message. 23,382 passenger vehicle occupants were killed in motor vehicle traffic crashes in 2009, and 53 percent of these people were NOT wearing seat belts at the time of the fatal crashes.
Nighttime Statistics Are Even Worse. In 2009, 11,593 passenger vehicle occupants were killed in motor vehicle traffic crashes at night (between 6:00 p.m. and 5:59 a.m.). Nearly two-thirds were not wearing seat belts (compared to 44 percent of those killed between 6:00 a.m. to 5:59 p.m.).
To increase seat belt usage, State Highway Safety Offices (SHSOs) are conducting federally-funded seat belt enforcement zones and checkpoints throughout the Memorial Day holiday season. Federal and state-funded advertisements will remind the public to Click It or Ticket.
State Campaign Example
Alaska’s new Click It or Ticket media campaign is called Ripple Effect. Instead of one new ad, Alaska has produced 19. The campaign demonstrates that one death, not prevented by seatbelt use, affects many people. It is airing on statewide television and radio May 23 - June 5 and again Aug. 19 - Sept. 5.
View all the Ripple Effect videos at www.youtube.com/user/asthwsads.