FOR IMMEDIATE RELEASE
May 17, 2005
| Contacts: | Ed Lewis Wash. Public Affairs Ford Motor Company (202)962-5365 elewis5@ford.com |
Sanda Pecina The Aker Partners Inc. Communications (202)789-2424 specina@akerpartners.com |
Jonathan Adkins Governors Highway Safety Association (202)789-0942 jadkins@ghsa.org |
Teen Safe Driving Program Puts High School Student Leaders Behind the Wheel
2005 Teen Driving Education Program Launched by Ford Motor Company & Governors Highway Safety Association
WASHINGTON, D.C.—For teen drivers, summer can be a deadly time. National Highway Traffic Safety Administration statistics show that more teens die in car crashes during the summer months (June-Sept.) than any other time of the year. And with fatal driving deaths on the rise nationwide, the summer forecast prompts concern.
With this in mind—and recognizing that the metropolitan D.C. area has had 24 teen-driving fatalities since September alone—today Ford Motor Company and the Governors Highway Safety Association (GHSA) launched the nation's most comprehensive teen-driving education campaign here, Driving Skills for Life (www.drivingskillsforlife.com).
"Ford is committed to teen driving safety and has partnered with GHSA to take this expanded program nationwide," said Susan M. Cischke, Ford vice president, Environmental and Safety Engineering. "The program not only provides hands-on emergency response training, it includes an interactive instructional Web site, educational movie trailers and safety events at shopping malls across the U.S. And, as always, we at Ford will continue developing features that make our vehicles safer for drivers of all ages."
"We're excited to launch the 2005 phase of this program and hope it will help states raise awareness of the teen driving issue as they work to strengthen graduated driver's licensing laws," said Kathryn Swanson, Immediate Past Chair of GHSA. "We are also optimistic that Driving Skills for Life will help further stimulate the national conversation about getting teens higher quality behind-the-wheel time on needed driving skills."
Accompanied by performance-driving instructors, more than 70 student government leaders from the largest high schools in the area drove through courses set up in parking lots at FedEx Field in suburban Landover, Maryland. They received specific training in hazard recognition, vehicle handling, space and speed management - key areas which are responsible for 60 percent of teenage crashes. Participants were given information on how to pass along the driving concepts to other students after the invitation-only event. In addition, all of the more than 1,000 D.C.-area high schools received free Driving Skills for Life materials, including an instructional video.
For interviews or additional information, contact Sanda Pecina, on site, at (703)967-2676 or Ed Lewis at (202)962-5365.
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The Governors Highway Safety Association (GHSA)® is a nonprofit association representing the highway safety offices of states, territories, the District of Columbia and Puerto Rico. GHSA provides leadership and representation for the states and territories to improve traffic safety, influence national policy and enhance program management. Its members are appointed by their Governors to administer federal and state highway safety funds and implement state highway safety plans. Contact GHSA at 202-789-0942 or visit www.ghsa.org.