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Driving Skills for Life News Release

Media Advisory

FOR IMMEDIATE RELEASE
June 7, 2007

Contacts: Sanda Pecina
On behalf of Ford Motor Company Fund
(202)367-1622
specina@akerpartners.com
Jonathan Adkins
Governors Highway Safety Association
(202)789-0942
jadkins@ghsa.org

A New Angle: Driver-Ed as Summer Camp

WASHINGTON, D.C.—Increasingly, summer camp is becoming a time for personal development, not just badminton and fireside chats. And now, a whole new angle-a camp for safe driving skills. The timing is appropriate: summer is the deadliest time for teen drivers.

What

Taking the Lead, a partnership to assist young drivers in the Pittsburgh, PA-area that is so unique that some parents are driving their kids in from out-of-state.  The full year-long program is based on the Driving Skills for Life (www.drivingskillsforlife.com) program and will culminate with a three-day free instruction and driving camp with professional driving instructors.

The driving camp will be June 26-28 near Pittsburgh. Register online at: www.drivingskillsforlife.com.

Who

Ford Motor Company Fund (philanthropic arm of Ford Motor Company) and Governors Highway Safety Association

Why

It’s going to be a story this summer, whether we like it or not. Why? Because vehicle crashes are the number one killer of teens in America—nearly 7,000 die annually, with the bulk of crashes coming when school gets out. Studies demonstrate that teen crash rates decline considerably as young drivers gain experience behind the wheel. The free DSFL program helps young drivers improve skills in the four areas that play a role in more than 60 percent of teen vehicle crashes:

How

Attend the camp and cover any segment of Ford's Driving Skills for Life national campaign, including participating in the actual driving instruction. For telephone interviews, video or other information please reply to this e-mail or contact the individuals listed above.

# # #

The Governors Highway Safety Association (GHSA)® is a nonprofit association representing the highway safety offices of states, territories, the District of Columbia and Puerto Rico. GHSA provides leadership and representation for the states and territories to improve traffic safety, influence national policy and enhance program management. Its members are appointed by their Governors to administer federal and state highway safety funds and implement state highway safety plans. Contact GHSA at 202-789-0942 or visit www.ghsa.org.