[1.4 MB, 20 pgs.]
2011 Annual Meeting
Shifting Gears: Driving Culture Change
in Highway Safety
Cincinnati, Ohio, September 25 - 28
Jayne O'Donnell – a USA TODAY consumer reporter covering auto and product safety, shopping and scams – will speak at Tuesday morning's general session.
Her automotive expertise and investigative reporting skills have helped Jayne expose many of the major auto and product safety hazards of the last several years. These include articles on deadly teen crashes, the dangers of front and side air bags to children and companies failing to report safety defects in children’s products to the government.
In addition to the auto industry, Jayne has covered everything from children’s product safety to white collar crime to airlines. From sociopaths in the boardroom to teen drivers in the emergency room, her reporting has opened eyes and saved lives. In addition to her work as a reporter, she also co-authored the book Gen BuY, which takes a lively but serious look at the forces that drive young consumers to buy, while digging deep into the whys.
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