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2014 GHSA Annual Meeting
Mapping out the Future:
Highway Safety after MAP-21

Grand Rapids, Michigan | September 6 - 10

Registration | Hotel & Travel | Agenda | Sponsors | Exhibitors

Detailed Program

2014 Annual Meeting Index Page

Saturday, September 6
8:30 a.m. – 5:00 p.m. GHSA Executive Board Meeting
(State Members only)

Luncheon sponsored by Appriss, Inc.
Sunday, September 7
* Please Note: Unless otherwise indicated, meetings listed between 8:30 a.m. and 5:00 p.m. on Sunday are for GHSA State and Territorial Members only.
8:00 a.m. – 5:00 p.m. Registration
8:30 a.m. – 9:30 a.m. New State Member Orientation
Sponsored by Alliance of Automobile Manufacturers, Inc.
8:30 a.m. – 9:30 a.m. Territorial Highway Safety Offices Meeting
9:30 a.m. – 11:00 a.m. Regional Meetings
11:15 a.m. – 5:00 p.m. GHSA Business Meeting
3:00 p.m. – 5:00 p.m. Exhibits Open
(Open to all registered attendees)
3:00 p.m. – 3:30 p.m. Welcome Break in Exhibit Hall
(Open to all registered attendees)
Sponsored by Xerox

Join us for an Ice Cream Float Station featuring famous Hudsonville, Michigan ice cream!
6:00 p.m. – 9:00 p.m. Opening Reception at the Gerald R. Ford Museum
Sponsored by State Farm®
(Open to all registered attendees)
Monday, September 8
7:30 a.m. – 5:00 p.m. Registration
7:30 a.m. – 5:00 p.m. Exhibits Open
7:30 a.m. – 8:30 a.m. Continental Breakfast in Exhibit Hall
Sponsored by Mazda North American Operations
8:30 a.m. – 10:00 a.m. Opening General Session

Opening Ceremonies:
  • Presentation of the Colors – Michigan State Police Color Guard
  • Pledge of Allegiance

Special Video Welcome from Michigan Governor Rick Snyder


  • Col. Kriste Kibbey Etue, Director, Michigan State Police
  • Kendell Poole, GHSA Chairman and Director, Tennessee Governor’s Highway Safety Office
Keynote Speakers:
Honorable David Friedman, Deputy Administrator, NHTSA
Honorable David Friedman
Deputy Administrator
Steve Kenner
Global Director of Automotive Safety
Ford Motor Company
10:00 a.m. – 10:45 a.m. Morning Break in Exhibit Hall
10:45 a.m. – 12:15 p.m.

Workshop 1
The Promise of DWI Courts: Changing Lives to Save Lives

This session will explore the reasons DWI Courts exist, review their guiding principles, discuss the policies and procedures that make for a welldesigned program, and provide real-world examples of the impact of the DWI Courts on public safety. A graduate of the program will tell her story from her days as a DUI offender to her entry into Sobriety Court, through her transition to her new lifestyle as a healthy, sober, productive and safedriving member of society.


  • Leanna Depue, Highway Safety Director, Missouri Department of Transportation
  • Honorable Patrick Bowler, Judge (ret.)
  • Grand Rapids Sobriety Court Graduate

Workshop 2
Naturalistic Driving Study: Concept to Countermeasures

The Strategic Highway Research Program (SHRP2) has conducted the largest, most comprehensive naturalistic driving study ever undertaken, creating a massive database for future behavioral highway safety research and implementation of safety projects. The companion Roadway Information Database contains detailed roadway data. Results of both will be a definitive source of information on driver performance and behavior for decades to come as this project moves from concept to countermeasures.

  • Brent Jennings, Highway Safety Manager, Idaho Transportation Department
  • Neil Pedersen, Deputy Director, Implementation & Communication, Transportation Research Board, National Academy of Sciences
  • Robert Hull, Engineer for Traffic & Safety, Utah Department of Transportation
  • Keith Williams, Transportation Specialist, Federal Highway Administration

Workshop 3
Effectively Using your LELs, JOLs and TSRPs

Learn how states can utilize their Law Enforcement Liaisons, Judicial Outreach Liaisons and Traffic Safety Resource Prosecutors to get the biggest bang for their buck.


  • Lauren Stewart, Highway Safety Director, Maine Bureau of Highway Safety


  • Vernon Betkey, National Law Enforcement Liaison Program Manager, GHSA
    Download Presentation [1 MB, 11 pgs.]
  • Jim Camp, Traffic Safety Resource Prosecutor, Tennessee District Attorneys General Conference
  • Honorable Mary Jane Knisley, District Court Judge, 13th Judicial District, Yellowstone County, Montana
  • Don Nail, Director and Governor’s Representative, North Carolina Governor’s Highway Safety Program
    Download Presentation [798 KB, 16 pgs.]
12:15 p.m. – 1:45 p.m. Exhibitor Showcase & Buffet Luncheon
Sponsored by Toyota Motor Sales, U.S.A., Inc.
2:00 p.m. – 3:30 p.m. Workshop 4
Crash Reduction Research in Emergency Medical Services

This session will explore innovative research in the EMS field and how this work is making advancements in the prevention and treatment of crash injuries. Highlights will include the International Center for Automotive Medicine and work on NCHRP 17-57, a project to facilitate improvements in injury severity prediction through better on-scene measurement of crash injuries.

  • Michael Prince, Director, Michigan Office of Highway Safety Planning
  • Carla Kohoyda-Inglis, MPA, Program Director, International Center for Automotive Medicine
  • Carol Flannagan, Ph.D., Associate Research Scientist, University of Michigan Transportation Research Institute
Workshop 5
Partnering to Stop Distracted Driving

There is strength in numbers. Many public and private organizations have teamed up to educate the public about the dangers of distracted driving. This panel will discuss specific efforts in several states and the results. There will be ample time for discussion and questions.

  • Bill Bell, Director, Kentucky Office of Highway Safety
  • Gretchen Morgan, Officer, Paducah Police Department
    Download Presentation [2 MB, 7 pgs.]
  • Mike Kellenyi, Victim and Advocate, People Against Distracted Driving
  • Jeff Stewart, Director of Global Public Policy, AT&T
    Download Presentation [2.1 MB, 20 pgs.]
  • Linda Hill, MPH, Director, TREDS, University of California, San Diego
    Download Presentation [7.7 MB, 7 pgs.]
Workshop 6
New Ideas in Motorcycle Safety

This workshop will feature an exploration of innovative approaches to motorcycle safety programming under MAP-21 and beyond.

  • Lee Axdahl, Director, South Dakota Office of Highway Safety
3:30 p.m. – 4:00 p.m. Afternoon Break in Exhibit Hall
Sponsored by Alliance Sport Marketing
4:00 p.m. – 5:00 p.m. Grantee Workshop

  • Troy Costales, Governor’s Representative and Administrator, Transportation Safety Division, Oregon Department of Transportation
  • Michael Prince, Director, Michigan Office of Highway Safety Planning
  Dinner on your own
Tuesday, September 9
7:30 a.m. – 12:15 p.m. Registration
7:30 a.m. – 12:00 p.m. Exhibits Open
7:30 a.m. – 8:30 a.m. Continental Breakfast in Exhibit Hall
Sponsored by Kia Motors America
8:30 a.m. – 10:00 a.m. General Session


  • John Saunders, GHSA Vice Chairman and Director, Highway Safety Services, Virginia Highway Safety Office
Kathleen Bower
Vice President, Public Affairs
King Gee
Director of Engineering and Technical Services
Matt Richtel
Pulitzer Prize-winning Author and New York Times Journalist
10:00 a.m. – 10:45 a.m. Morning Break in Exhibit Hall
Sponsored by Huddle, Inc.
10:45 a.m. – 12:15 p.m. Workshop 7
Targeting Teen Drivers: Research and Realities

This workshop will explore teen peer-to-peer programs, research on teen behavior and attitudes, increase in teen drug use and national and state policies and programs to adress teen distracted driving.

  • Shirley Thomas, Highway Safety Director and Governor’s Representative, Mississippi Department of Public Safety, Division of Public Safety Planning
  • Doug Caver, President, Boomerang Driving
  • Kyle Green, Program Manager, Ford Motor Company Fund & Community Services
  • Pam Fischer, Principal, Pam Fischer Consulting
Workshop 8
Proactive Media Outreach: Marketing the Highway Safety Message

This roundtable brings together highway safety communicators and members of the media to discuss the best ways to deliver the highway safety message, particularly amidst the onslaught of digital information.

  • Kara Macek, Director of Communications, GHSA
  • Matt Richtel, Pulitzer Prize-winning Author and New York Times Journalist
  • John Barnes, Statewide Projects Coordinator, MLive Media Group
  • Susan McMeen, Director, Office of Consumer Information, NHTSA
  • Tahni Segars, Communication Specialist, Georgia Governor’s Office of Highway Safety
Workshop 9
Innovative and Effective Alcohol-Impaired Driving Enforcement Strategies

The session will explore innovative and coordinated enforcement approaches that are being implemented and yielding huge dividends across the U.S. Well-coordinated and aggressive enforcement can help jurisdictions help drive down the incidences of impaired driving, thus reducing impaired driving serious injuries and fatalities. The session will focus on dedicated DWI Enforcement Teams, no refusal efforts, officers trained as phlebotomists, DRE efforts and mobile testing units.

  • Don Nail, Director and Governor’s Representative, North Carolina Governor’s Highway Safety Program
12:15 p.m. – 2:15 p.m. Highway Safety Awards Presentation and Luncheon
Sponsored by The Allstate Foundation and the Foundation for Advancing Alcohol Responsibility

Master of Ceremonies:
  • Troy Costales, Governor’s Representative and Administrator, Transportation Safety Division, Oregon Department of Transportation
Sponsor Remarks:
  • Laura Glaza, Allstate Ambassador, The Allstate Foundation
  • Brandy Nannini, Vice President, Government Relations, Foundation for Advancing Alcohol Responsibility
2:30 p.m. – 4:00 p.m. Workshop 10
Hot Topics in Occupant Protection

This session will explore strategies to increase seat belt use, including new technologies to get people to buckle up, with a focus on increasing belt use among teens. The workshop will also look at issues related to measuring use rates and explain the new survey design and how to use this information to make sound program decisions.

  • Debra Hollis, Highway Safety Manager, Arkansas Highway Safety Office
Speakers: Workshop 11
Driver Education: Research, Assessment and Best Practices

A panel of experts will explore various aspects of driver education, including: making improvements to GDL policies to increase effectiveness; a new study on the efficacy of driver education; and a case study of a Driver Education Program Assessment.

  • Michael Prince, Director, Michigan Office of Highway Safety Planning
  • Kirk Ferris, Director, Driver Programs, Michigan Department of State
    Download Presentation [509 KB, 25 pgs.]
  • Robert Foss, Ph.D., Senior Research Scientist, University of North Carolina Highway Safety Research Center
  • William Van Tassel, Ph.D., Manager, Driver Training Operation, AAA
Workshop 12
Coast-to-Coast Approaches to Pedestrian Safety

This workshop will explore how pedestrian safety is addressed around the country, including Florida’s “3E” approach, New York City’s “Vision Zero” program and Seattle’s response to pedestrian challenges.

  • Lora Hollinsgworth, P.E., Chief Safety Officer, Florida Department of Transportation
  • Trenda McPherson, State Bicycle/ Pedestrian Safety Program Manager, Florida Department of Transportation
  • MJ Haught, Program Manager, Washington Traffic Safety Commission
  • Robert Viola, City Planner, New York City Department of Transportation
5:30 p.m. – 7:00 p.m. Networking Reception
Sponsored by NASCAR
Wednesday, September 10
8:00 a.m. – 8:30 a.m. Continental Breakfast
8:30 a.m. – 10:00 a.m. Workshop 13
Is Your Program Worth It? Selecting the Most Effective Countermeasures and Strategies

This session will provide an overview of which traffic safety countermeasures and strategies provide the best opportunity for maximum benefit.

  • Tom Glass, Transportation Planning Manager, Pennsylvania Department of Transportation
  • Richard Compton, Ph.D., Director, Office of Behavioral Safety Research, NHTSA
    Download Presentation [729 KB, 35 pgs.]
  • Ted Miller, Ph.D., Senior Research Scientist, Pacific Institute for Research and Evaluation
    Download Presentation [822 KB, 34 pgs.]
  • Neil Chaudhary, Ph.D., Vice President, Preusser Research Group
    Download Presentation [326 KB, 8 pgs.]
Workshop 14
Innovative and Effective Distracted Driving Enforcement Strategies: Technology for Enforcement and Prosecution

The session will explore innovative strategies that are being implemented around the country to prevent serious injuries and fatalities in distracted driving crashes. Speakers will discuss effective evidence collection and the establishment of cases for the successful prosecution of distracted driving.

  • Don Nail, Director and Governor’s Representative, North Carolina Governor’s Highway Safety Program
  • Sgt. Christopher Sanchez, Massachusetts State Police
  • Sgt. Alex Justice, North Carolina State Highway Patrol
    Download Presentation [1.2 MB, 18 pgs.]
  • Tara Jenswold, Assistant Attorney General, Wisconsin Department of Justice
Workshop 15
Managing a Highway Safety Office: Tips, Tricks and Tools of the Trade

Five highway safety office leaders will participate in a discussion and answer questions from the audience about a variety of topics related to the management of their offices and administration of federal funds.

  • Jana Simpler, Director, Delaware Office of Highway Safety
Download Presentation [46 KB, 3 pgs.]
  • Bill Bell, Director, Kentucky Office of Highway Safety
  • Darrin Grondel, Director, Washington Traffic Safety Commission
  • Terry Pence, Traffic Safety Director, Texas Traffic Safety Section
  • Dana Gigliotti, Deputy Chief, Highway Safety Office, Maryland Motor Vehicle Administration
  • Phil Riley, Director, South Carolina Office of Highway Safety and Justice Programs
10:30 a.m. – 12:00 p.m. General Session
Drug-Impaired Driving: The Implications for Highway Safety

More permissive marijuana laws and an increase in drug abuse – both illegal and prescription – raise many questions for the highway safety community. Hear how Colorado and Washington State are responding to legalization of marijuana use and learn about the national response to drug-impaired driving.

  • Darrin Grondel, Director, Washington Traffic Safety Commission
  • Emily Wilfong, Highway Safety Communications Manager, Colorado Department of Transportation
  • Glenn Davis, Highway Safety Manager, Colorado Office of Transportation Safety
  • Jonna VanDyk, Program Manager, Washington Traffic Safety Commission
  • Shelly Baldwin, Program Manager, Washington Traffic Safety Commission
  • Michael Brown, Director, Office of Impaired Driving & Occupant Protection, NHTSA
12:15 p.m. – 2:00 p.m. Closing Luncheon and General Session
Sponsored by AT&T

  • Chuck DeWeese, Chairman, GHSA Annual Meeting Planning Committee and Assistant Commissioner, New York Governor’s Traffic Safety Committee
Sponsor Remarks:
  • Andrea Brands, Director, Consumer Safety & Education, AT&T
Peter Hart
Peter D. Hart Research Associates

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