[674 KB, 12 pgs.]
Fall 2007 | Vol. 10 | No. 3
West Virginia's Impaired Driving Campaign Highlighted in New Report
A new report from NHTSA highlights the successes of West Virginia's impaired driving high visibility campaign conducted in 2003-2005. The campaign began during the July 2003 holiday period and ended in September of 2005. The campaign had three components: 1) paid and earned media with an enforcement message, 2) enhanced periods of enforcement during summer and winter holiday periods using sobriety checkpoints, and 3) sustained enforcement between holidays.
The enforcement component involved two crackdowns, each covering 85 percent of the state's population with sobriety checkpoints and sobriety patrols. Paid and earned media supported DWI enforcement by delivering a strong enforcement message. In targeted counties, West Virginia significantly reduced alcoholrelated fatalities and the number of drivers with high BACs. An estimated 18 lives were saved over the 18-month period.
This new report provides evidence of the success of the impaired driving high-visibility enforcement model. The increased number of checkpoints accompanied by the extensive media campaign was a deterrent to those who may have decided to drink and drive.