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Summer 2007 | Vol. 10 | No. 2
NHTSA, GHSA and Partners Announce 2007 "Over the Limit. Under Arrest."
An ambitious national impaired driving enforcement campaign was held August 17-September 3. The effort combined an aggressive nationwide law enforcement mobilization with an extensive paid media campaign.
NHTSA spent $11 million dollars on hard-hitting television ads that stressed the zero tolerance message. To underscore the severity of the impaired driving problem, NHTSA released final 2006 statistics for alcohol-related deaths. In 2006, there were 13,470 fatalities involving a driver or motorcycle operator with a BAC of .08 or higher. The agency announced that 28 states and D.C. posted a decrease in alcohol-related since 2005 while 22 states saw an increase.
The enforcement crackdown, including sobriety checkpoints and saturation patrols as well as the advertising blitz, were announced at a courthouse in Arlington,Virginia. The location was chosen to emphasize the critical role the judicial branch plays in ensuring that drunk drivers are adequately punished. Top officials from the U.S. Department of Transportation spoke along with senior officials from MADD, IACP, GHSA and the National District Attorneys Association.