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Sample Position Descriptions

List of All Sample Positions

Communications Specialist

General Summary of Function/Purpose of Position

Sample Position Descriptions Cover

The communications specialist has responsibility for the planning, preparation and implementation of news events and other earned media activities to promote seat belt and impaired driving enforcement mobilizations working closely with the State Highway Safety Office (SHSO) enforcement team. This position develops and implements an annual communications plan for all SHSO traffic safety programs, including research, planning, executing and evaluating programs, acquiring paid advertising, and utilizing contract vendors to effectively produce messages. This position oversees the production and storage of publications as well as distribution to the traffic safety community. This position also develops the SHSO annual report; provides support as needed for SHSO public information and education programs, campaigns, and special events; maintains the SHSO website; and develops the SHSO newsletter. This position assists with securing strategic partnerships to promote traffic safety at target venues.

Duty 1
Plan, develop and implement publicity for statewide enforcement efforts focusing on seat belt use and impaired driving. 30% of time

Duty 2
Develop all aspects of the SHSO communications program to disseminate informational, educational and promotional materials regarding the SHSO’s activities for priority issues identified through the Highway Safety Plan. 25% of time

Duty 3
Develop, write, edit and produce new traffic-safety materials, publications and promotional items and arrange for reprinting as needed. Manage State contracts for graphic design, video and audio production, maintain budget and reconcile monthly billing statements. Oversee the storage of publications and other materials and special projects as assigned. Manage the SHSO display at conferences and events. 20% of time

Duty 4
Coordinate the content and organization of the SHSO website according to standards, and oversee production of the SHSO newsletter. 15% of time

Duty 5
Produce the SHSO annual report. 5% of time

Duty 6
Pursue and develop strategic partnerships to further the reach and effectiveness of traffic safety messages. 5% of time