2020 Highway Safety Champions

GHSA is grateful for the following Highway Safety Champions: those 2020 GHSA Annual Meeting sponsors who graciously maintained their financial support of the association this year. 

ADEPT Driver

ADEPT Driver Logo, highway safety championsADEPT Driver is the world leader in crash reduction training. We use neurocognitive assessment, instructional technology and behavioral intervention processes to improve drivers’ crash avoidance skills and behaviors. With the launch of our Advanced Driver program, we now have effective crash reduction programs for drivers of all ages. In addition, recent studies verify 28% fewer crashes and a 54% reduction in traffic violations after ADEPT Driver program completion. We have evolved into a sophisticated predictive analytics company, using AI and ML to predict crash risk using human factors. While many devices can identify symptoms of unsafe driving (e.g. you are speeding), our programs lead the industry in treating the underlying causes of crashes through validated skill improvement that results in behavioral change. Go to our website www.ADEPTdriver.com and see for yourself. Traffic Court Administrators: you need to see our large-scale studies on reducing traffic violations!

Alliance Highway Safety

Alliance Highway Safety Logo, highway safety championsAlliance Highway Safety is an agency specializing in marketing outreach. Since 2002, Alliance has worked with over 25 state highway safety offices and organizations to extend the messaging through professional sports, high schools, concerts, fairs, festivals, and other large gatherings that provide opportunities to connect. www.alliancehighwaysafety.com.

Cambridge Systematics, Inc.

Cambridge Systematics LogoSafety is everybody’s business…safety planning is ours. Highway Safety Plans, Annual Reports and program area strategic safety plans are well worth the substantial time and effort they require, because they are essential to highway safety offices operations. After all, they impact such critical issues as impaired driving, occupant protection, motorcycle safety, traffic records and more. We assist state highway safety offices with these tasks as well as assessments, organizing and supporting coalitions, supporting traffic record coordinating committees, planning conferences, data analysis and Strategic Highway Safety Plan updates and implementation. Our highly trained and experienced professionals, several of whom have led state highway safety offices, understand your needs and challenges and bring the resources to meet your deadline-driven tasks. We handle the planning, so you can focus on the implementation. For more information, visit http://ghsa.camsysstaging.com/.

Check To Protect

Check To Protect LogoOne in five vehicles on the road today has an unrepaired safety recall. GHSA is partnering with the National Safety Council (NSC) to spread the word that it is important – and easy – to check a vehicle’s recall status and schedule a free repair as soon as possible through the national Check To Protect campaign. Drivers can enter their vehicle identification number at checktoprotect.org or directly on the National Highway Traffic Safety Administration's website for a full report of their vehicle's recall status. The 17-digit VIN can be found in the lower left corner of a vehicle’s windshield, on the inside of the driver-side door, on the vehicle registration card and possibly on insurance documents. Getting a recall repaired is free of charge to the vehicle owner. 

Conduent Transportation

Conduent Logo, highway safety championsConduent Transportation is a leading provider of automated and analytics-based transportation solutions for government agencies. These solutions, spanning road usage charging, parking and curbside management, and advanced transit and public safety systems, enable streamlined and personalized services for citizens and travellers who use them. The company has been helping transportation clients for more than 50 years and operates in 27 countries.


Cruise Logo, highway safety championsFounded in 2013, Cruise’s mission is to build the world’s most advanced self-driving, all-electric vehicles that safely connect people to the places, things, and experiences they care about. Cruise is headquartered in San Francisco, with offices in Phoenix and Bellevue, WA.


Draeger Logo, highway safety championsDräger is dedicated to advancing traffic safety by supporting law enforcement, criminal justice and Department of Transportation regulated industries. To help achieve this goal, the company offers a complete portfolio of innovative solutions, including preliminary and evidential breath-alcohol testing and an oral fluid drug screening system with the lowest THC cutoff in the industry. Dräger also offers the most advanced breath-alcohol ignition interlock devices on the market. For more information, visit www.draeger.com.

Driver Alcohol Detection System for Safety

DADSS Logo, highway safety championsThe Driver Alcohol Detection System for Safety (DADSS) program is developing a first-of-its-kind, in-vehicle alcohol detection system that will unobtrusively and passively determine when a driver is impaired with a BAC at or above .08%. This breakthrough technology is now being installed in test vehicles, and we invite states to partner with us to support these on-road trials. The data and feedback we gather will help us get this life-saving technology over the finish line – and will demonstrate your state’s commitment to using innovative solutions in the fight against drunk driving. There are opportunities to use NHTSA highway safety grant funding towards this effort. Contact Rob Strassburger at rstrassb@actsautosafety.org for information on how to partner.

Ford Driving Skills for Life

Ford DSFL, highway safety championsFord Driving Skills for Life (Ford DSFL) is one of the nation's most comprehensive, award-winning, teen driver safety programs. Since It’s launch in 2003 the program has grown to operate in 46 countries and has trained more than one million new drivers. Ford DSFL teaches newly licensed drivers necessary skills for safe driving through behind-the-wheel training, online learning through The Academy, innovative classroom curriculums, peer-to-peer school programming and awareness campaigns, safe driving games, pledges and much more. For more resources and information visit us online at www.drivingskillsforlife.com.

Foundation for Advancing Alcohol Responsibility

Responsibility.org Logo, highway safety championsThe Foundation for Advancing Alcohol Responsibility (Responsibility.org) is a leader in the fight to eliminate drunk driving and underage drinking and is funded by distillers to promote responsible decision-making regarding beverage alcohol. For more information, go to responsibility.org.

Hound Labs

Hound Labs, highway safety championsHound Labs is a breath technology company that has developed ultra-sensitive technology for non-invasive breath measurement. Utilizing this groundbreaking technology, the HOUND® MARIJUANA BREATHALYZER is the world’s first breathalyzer to rapidly and accurately measure recent marijuana use and alcohol in a person’s breath. The HOUND BREATHALYZER allows law enforcement to promote both safety and fairness in their communities because it can objectively identify individuals who used marijuana very recently and may be impaired, unlike other drug tests that may give positive results even if the person used many hours, days, or even weeks before getting behind the wheel.


Intoximeters logoIntoximeters has been supporting DUI enforcement since 1945. Trusted across the U.S. and in over 90 other countries, our instruments are built to ensure accuracy, durability, and officer safety. We are the exclusive U.S. law enforcement distributor of SoToxa’s Mobile Test System, for handheld roadside drug screening. Rapid drug screening is now in your hands. Visit www.intox.com for more information on SoToxa and our other instruments.

LexisNexis® Risk Solutions

LexisNexis, highway safety championsLexisNexis® Coplogic™ Solutions has been involved in statewide traffic records software solutions since 2000. In that time, the company has implemented statewide crash solutions in several states. Its objective is to work with the statewide crash (and citation) repository owner and other involved agencies (including the Governor’s Office of Highway Safety) to collect timely, accurate and complete statewide crash (and citation) data. LexisNexis Coplogic Solutions provides enhanced web portal applications where authorized users have access to statewide crash information through data analytics, dashboards, mapping, queries, reports and extracts. LexisNexis Coplogic Solutions also facilitates the sharing of data with state and federal agencies as specified by its customers with the intent to help improve traffic, public and officer safety.


Lyft, highway safety championsLyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to 95 percent of the United States population as well as select cities in Canada. As the world shifts away from car ownership, Lyft is at the forefront of this massive societal change. Lyft is committed to effecting positive change for our cities and making cities more livable for everyone through initiatives that bridge transportation gaps, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships. We are singularly driven by our mission: to improve people’s lives with the world’s best transportation.

Mercer Consulting Group LLC

Mercer Consulting Group, highway safety championsMercer Consulting Group LLC specializes in behavioral traffic safety programs including highway safety office management and administration, assessments, public policy and planning. For more information, visit us online at www.mercerconsultinggroup.com.

Michelin North America, Inc.

Michelin Logo, highway safety championsMichelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Greenville, S.C., Michelin North America (www.michelinman.com) has more than 21,400 employees and operates 19 major manufacturing plants.

The National Road Safety Foundation

NRSF Logo, highway safety championsThe National Road Safety Foundation, Inc. (NRSF) is a non-profit organization that for more than 55 years has been dedicated to reducing deaths and injuries on our nation's roads by promoting safe driving awareness and lifelong education. NRSF produces free traffic safety programs on distracted driving, drowsy driving, speed, impairment and a host of other safe driving issues. NRSF also sponsors contests to engage teens while promoting safe driving to their peers and their communities. For more information or to download free programs, visit www.nrsf.org.


Redflex logoRedflex is a global leader in developing and implementing intelligent traffic management services to save lives, time and the environment. The company develops, manufactures and operates a wide range of platform-based solutions all utilizing advanced sensor and image capture technologies enabling active management of state and local roadways. Redflex runs its own systems engineering operations, systems integration and innovation center for research and development, all designed to help improve roadway safety, alleviate congestion and reduce the harmful impacts of vehicle emissions.

Smart Start

Smart Start, highway safety championsSmart Start leads the way in the alcohol-monitoring industry as a worldwide manufacturer of advanced technology and custom-designed software. Built on convenience, Smart Start’s Ignition Interlocks and S.M.A.R.T. Mobile™ portable alcohol-monitoring device provide the greatest benefit at the lowest cost to both users and monitoring authorities. Our dependable, user-friendly technology is supported by a 24/7/365 Customer Care Center. With many service locations across the U.S. and an international footprint in 19 countries, Smart Start is Setting The Standard In Alcohol Monitoring Technology®. For more information, visit www.smartstartinc.com.

State Farm®

State Farm Logo, highway safety championsThe mission of State Farm is to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its 19,200 agents and 59,000 employees serve approximately 84 million policies and accounts – over 81 million auto, fire, life, health and commercial policies and over 2 million bank and investment planning services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 36 on the 2019 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.

Verra Mobility

Verra Mobility, highway safety championsVerra Mobility is a global leader in smart transportation and serves its customers by working behind the scenes to provide technology solutions to make mobility safer and easier. The company enables smarter roadways by providing integrated technology and serves its customers at the highest point of need. To learn more, visit: http://verramobility.com/.


WaymoWaymo’s mission is to make it safe and easy for people and things to get where they’re going. The Waymo Driver has the potential to improve the world's access to mobility while saving thousands of lives now lost to traffic crashes.


Westat Logo, highway safety championsImproving lives through research. Westat’s Center for Transportation, Technology & Safety Research staff are experts in examining driver behavior, conducting field research, developing and performing household travel surveys, and designing safety systems evaluations. Our experienced transportation safety professionals are supported by specialized laboratories, world-class statisticians, an award winning graphics department, talented geospatial analysts, and an expansive field research system. Our current project topics include automated vehicle and other technology evaluation, travel speeds, enhanced seat belt usage, child passenger safety, traffic operations center effectiveness, and law enforcement program assistance. We can develop and deliver data collection instruments, training materials, and toolkits for projects large and small. Learn more about our employee-owned company at www.westat.com.