This report by NHTSA and GHSA's National Cooperative Research and Evaluation Program (NCREP) examines why riders choose to wear — or not wear — high-visibility gear. Through a focus group of motorcycle riders, the report finds that while most participants did not regularly wear such gear, those who did reported doing so after having been in a crash with a motor vehicle, or personally knowing another rider who had been in such a crash.
Focus group participants recommended increasing the acceptance of high-visibility gear among motorcyclists through the following:
- Designing more attractive and appealing clothing (with preference for retroreflective gear over bright colors)
- Incorporating high-visibility elements universally across all branded motorcycle gear
- Adopting clear educational messaging backed by statistics
- Offering financial incentives through insurance discounts
- Encouraging use during low-light conditions for a gradual norming