Social Media Practices in Traffic Safety

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NHTSA and GHSA's National Cooperative Research and Evaluation Program (NCREP) performed a scan of publicly available SHSO social media channels and performed a series of interviews with NHTSA Regional Offices and a sample of nine SHSOs.

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The report includes promising practices designed to help inform planning and decision-making for the different platforms, provides examples of messages with high engagement rates and offers some real-world case studies. It also describes new and creative ways SHSOs are sharing information and ideas, as well as how these activities can be effectively measured. 

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