It Can Wait
Member Type

In 2010, AT&T launched the IT CAN WAIT campaign with a simple message—when it comes to texting and driving, no text is worth a life…IT CAN WAIT. Now, as our relationship with our smartphones has changed, the campaign has expanded its focus beyond just texting to social media, web surfing, video chatting and more. To share this message, AT&T continues to lead an annual national tour of its virtual reality experience that shows drivers firsthand that distracted driving is never OK. To learn more about the IT CAN WAIT campaign, please visit

Distracted Driving