Guidance for Employer-Based Behavioral Traffic Safety Programs for Drivers in the Workplace

The objective of this research was to (1) document the components of existing U.S. and international employer-based behavioral traffic safety programs (e.g., traffic safety citizenship, safety culture and climate, incentives) for workers who operate motor vehicles for any part of their job duties; (2) use behavioral change theory to identify the essential components of the programs; (3) identify and describe measures of program effectiveness; and (4) develop guidance that incorporates the essential components necessary to plan, implement, and evaluate an employer-based behavioral traffic safety program.

Download Report (2022)

Web-based resource - WebResource incorporates theory, previous research, lessons learned from practice, and various planning aids such as an introduction to behavioral change theory, an overview of academic studies, an overview of measures of program effectiveness, and a logic model.

Research Status
Complete
Research Topic
State Collaboration
Public Awareness and Messaging
Research Year
2018
Developing Employer-Based Behavioral Traffic Safety Programs for Drivers in the Workplace