This spring, the Miami office of the Florida Department of Transportation (FDOT) is working once again to bring awareness to the dangers of aggressive driving through its Drive Safe campaign. From February through May, FDOT and its partners will be using social media, email blasts, PSAs and printed materials to spread the word against aggressive driving and provide tips to eliminate it.
Materials feature messages such as "Focus on your own driving: getting aggressive won't make traffic go faster," as well as advice for avoiding aggression, including "don't cut vehicles off" and "share the road." With aggressive driving consistently identified by Floridians as one of the top public safety issues in online surveys, this campaign aims to serve as a resource for highway safety advocates and law enforcement to push back against poor driver behavior.
To maximize the impact of the campaign, FDOT has partnered with a wide variety of local municipalities, companies, law enforcement agencies, educational institutions, and nonprofits such as GHSA. In 2016, the Drive Safe campaign reached 23.1 million impressions.
To learn more, download the campaign's kickoff presentation below, and find campaign materials at http://www.fdotsafetyresources.com/category/drivesafe/.
Questions? Contact Carlos Sarmiento, District Six Community Traffic Safety Program Coordinator, at 305-470-5437 or at firstname.lastname@example.org.