Social Media Practices in Traffic Safety

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NHTSA and GHSA's National Cooperative Research and Evaluation Program (NCREP) performed a scan of publicly available SHSO social media channels and performed a series of interviews with NHTSA Regional Offices and a sample of nine SHSOs.

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The report includes promising practices designed to help inform planning and decision-making for the different platforms, provides examples of messages with high engagement rates, and offers some real world case studies. It also describes new and creative ways SHSOs are sharing information and ideas, as well as how these activities can be valuably measured. 

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