Lesson Learned: South Dakota Teen Driver Safety

Lesson Learned South Dakota
Resource Type
State Highway Safety Showcase

Peer-to-peer education is one of the most effective tools to encourage safe driving behavior in teenagers. One state seeing the benefits of such programs is South Dakota, whose Office of Highway Safety used peer-to-peer education as the basis for its Lesson Learned program, which is now in its second year.

Supported by the South Dakota Broadcasters Association, Lesson Learned offers students the chance to win a total of $20,000 - $10,000 each for themselves and their school - in reward for watching a hard-hitting video on safe driving. The video features real teens Adam and Cassie, who were involved in life-threatening crashes and aim to help other teens learn from their experiences. Their stories touch upon some of the most widespread behavioral issues teen drivers face, speaking to the importance of seat belt use as well as the dangers of distracted driving. The cash prizes are sponsored by the broadcasters.

After teens watch the video, they are able to sign up for the sweepstakes, through which students and their schools are entered to win the $10,000 grand prize. Resources and materials are also available for parents and teachers, including information on laws, social media kits, flyers, lesson plans, and additional videos.

For more information about Lesson Learned, visit http://www.lessonlearnedsd.com.

South Dakota
Resource Category
State Highway Safety Showcase