
Launched in 2010, AT&T’s It Can Wait campaign shares a simple message: distracted driving is never OK. The campaign has evolved as smartphone driving distractions have grown beyond texting to include social media, web surfing, video chatting and more. AT&T has also launched a nationwide virtual reality tour to help people understand that it’s not possible to drive safely while using a smartphone.
On-the-ground events, the campaign’s website, a virtual reality simulator and Public Service Announcements are just some of the ways It Can Wait has spread the word about this effort and collected more than 33 million pledges (as of December 2018). Anyone can pledge to keep your eyes on the road, not on your phone – and pass it on – here.


In 2017, It Can Wait hit the road, bringing their virtual reality simulator to schools, businesses and events around the country. Throughout the year, It Can Wait completed more than 500 tour stops, reaching 65,000 people from across the country. A map of tour stops can be found here.
In April 2018, the program launched a new Virtual Reality (VR) experience to bring people face-to-face with the dangers of distracted driving. Taking the experience on the road, the 2018 tour made 200 stops, displaying new features including a memorial wall, a wall of keys representing lives lost to distraction, and a wall resembling crushed car parts surrounding the viewer.
AT&T also offers DriveMode®, a free mobile app for AT&T Android and iPhone users that silences message alerts and auto-replies when the recipient is driving to let friends and family know he or she can't respond. The campaign has resulted in millions of downloads of the app.
To learn more about the It Can Wait campaign, please visit www.ItCanWait.com.