GHSA's A Guide to Effectively Partnering with State Highway Safety Offices identifies how organizations can collaborate with State Highway Safety Offices (SHSOs) to improve traffic safety outcomes. It explains how SHSOs operate; provides examples of partnership opportunities, both non-funded and funded; and includes a handy checklist for potential partners to reference as they work toward establishing relationships with SHSOs.
The below article is excerpted from GHSA's Directions in Highway Safety member newsletter.
States have made great strides in their efforts to combat distracted driving over the past few years. This new report is a compilation of these efforts.
Highlights include the latest information on laws and law enforcement, public education efforts, partnerships with other organizations, and data collection efforts.
Every State Highway Safety Office (SHSO) has learned how to develop well-crafted media campaigns that can effectively influence driver and road user behavior. Efforts to influence public policy are not much different. They require the development of finely honed messages and careful, well planned delivery of those messages. Many of the rules that apply to media campaigns also apply to legislative advocacy: target your audience, don’t impart too many messages at once, and use the appropriate medium for delivering the message.