How predictive data can reduce driving accidents and deaths

GHSA’s 2026 Annual Meeting spotlights the technology reshaping roadway safety, from AI to Intelligent Speed Assistance, in conversations that will move the needle.

In 2026, GHSA partnered with the Insurance Institute for Highway Safety (IIHS) to provide a $100,000 grant to the Maryland Highway Safety Office to pilot an innovative approach quantifying distracted driving on state roadways and then implement strategies to address this risky driving behavior.

The objective of this research is to develop a guide that supports efforts by SHSOs to conduct a comprehensive stakeholder assessment, develop a core set of educational active ISA materials or leveraging materials available from other sources, ensure that SHSO staff have a strong foundational understanding of active ISA, establish clear metrics and evaluation processes allows SHSOs to measure the effectiveness of educational initiatives and outreach efforts, engage with key stakeholders to advance pilot programs and develop guidelines and implementation frameworks for pilot projects.