GHSA, with support from General Motors, provided a grant to Youthcast Media Group to train youth to source materials and produce videos on the issue of drowsy driving.
Youthcast Media Group (YMG) works with high school students in under-resourced communities to help them produce multimedia journalism that highlights solutions to health and safety disparities where they live.
Through the support of General Motors (GM), GHSA provided a grant to YMG to train youth to message to their peers about the dangers of drowsy driving. Research shows that peers are more receptive to behavior change messages that come from their peers. GHSA connected YMG students with subject matter experts who helped them learn about the issue and provided content for their messages.
YMG youth used this knowledge to develop the following drowsy driving awareness social media images and videos for use by State Highway Safety Offices (SHSO) and their partners. These posts provide a youth perspective on this important safety issue and can help your SHSO reach young people on social media in an engaging way. These posts were created by youth, for youth.
This toolkit provides video content and images that SHSOs and their partners may disseminate via social media. It includes instructions on how to download both the image and video files and suggested text to accompany each video post. Users are encouraged to share these posts where they will have the biggest impact in your state. In addition to IG, these messages can be shared on Facebook, X, Threads, YouTube, TikTok and other platforms. Tagging your local partners, where applicable, can help amplify the message.
Download Instructions: Click on the OPEN button to open the file in Google Drive. Then select File > Download. All files are in .mp4 format.
Suggested Caption: The road really CAN almost lull you into a hypnotic state. Now this should snap you to attention: It’s far more likely to happen when you’re tired. Watch to learn more about highway hypnosis.
Student Creator: Sarah Gandluri
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
Suggested Caption: Marian Berkowitz lost her brother in a drowsy driving crash that happened after a clock change. This #drowsydrivingpreventionweek follows a clock change too. So this week and all year long - make sure you don’t put your own or other people’s lives on the line by driving while you’re too tired to do so safely.
Student Creator: Luciana Diaz
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
Suggested Caption: Few of us would ever drive drunk, but more than half of people admit to driving while tired. (The percentage of people who actually DO is probably far higher too!) Get this, though: Drive after being awake for 18 hours and you’re getting close to the legal limit for intoxication!
Student Creator: Henry Dyer
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
Suggested Caption: Who among us doesn’t appreciate getting an extra hour of shut-eye? When Fairfax County gave its students another 60 minutes to get to school, it was far more than appreciated. It led to a big drop in teen crashes! Being well-rested is simply safer. Don’t. Drive. Drowsy.
Student Creator: Henry Dyer
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
Suggested Caption: Many of the newest cars have features that urge you to take a break, apply the brakes in an emergency and alert you if someone is in your blind spot. And cell phones have features that can shut off notifications and let others know you’re driving. Despite these newer safety features, drowsy driving is still injuring and killing people today, decades after it claimed the life of Marian Berkowitz’s brother.
Student Creator: Hayden Coleman
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
Suggested Caption: Feeling like a zombie behind the wheel? 😵 It might be the fall time change! Any change in our sleep schedule can carry risk on the road-- "springing ahead" for daylight savings can be even tougher than "falling back." #DrowsyDrivingPreventionWeek is here to remind us all to prioritize safety on the road. 🚗
Student Creator: Rossemary Hernandez
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
Suggested Caption: Drowsy driving is deadly dangerous. Preventing drowsy driving has become a lifelong passion for Marian Berkowitz, after the tragic loss of her brother, Jim. Join Marian and many others this #drowsydrivingprevention week by learning more about the issue and sharing her story!
Student Creator: Derrick Deal Jr.
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
Suggested Caption: Feeling sleepy behind the wheel? Watch this video to spot the red flags of #drowsydriving and help us spread awareness by sharing these safety tips. Drive alert, arrive alive!
Student Creator: Henry Dyer
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
Suggested Caption: Don’t hit the snooze button on safety! #DrowsyDrivingPreventionWeek reminds us how to stay safe behind the wheel. Listen in for some common-sense tips that too many people ignore!
Student Creator: Abigail Hidayat
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
Suggested Caption: As #drowsydrivingpreventionweek comes to a close, we look at some of the tech that’s out there in newer cars aiming to reduce the risk of crashes due to sleepiness or inattention. Stay alert, stay alive!
Student Creator: Laila Jammoua
Tags: @nrsforg @sleepfoundation @ghsahq @generalmotors @mazdausa @waymo
Hashtags: #drowsydriving #safety #drivesafe #teendriversafety
