Uber and GHSA are partnering to help educate Uber app users about critical traffic safety issues.
Return to the Road Safety Campaign
To help address core safety concerns that are on the rise during the COVID-19 pandemic, Uber convened a road safety coalition comprised of experts at GHSA, the National Safety Council, Mothers Against Drunk Driving and the League of American Bicyclists to develop safety tips that remind road users to avoid speeding, distractions and other unsafe behaviors and to buckle up every trip — actions aimed to keep everyone safe on the road.
GHSA and Uber Eats partnered to develop eight critical safety tips that were rolled out to bicycle delivery partners at events in major Uber Eats markets across the country.
These tips are based on interviews with delivery partners working with Uber Eats. Using this information, GHSA crafted safety tips addressing everything from proper helmet and bicycle fit to staying engaged behind the handlebars and being more visible to other road users.
GHSA encourages State Highway Safety Office members and other safety advocates to circulate these tips among their community partners to ensure all bicyclists arrive at their destination safely.
Rear Seat Belt Use
GHSA and Uber first collaborated with the launch of the Make It Click campaign to encourage back seat belt use. The campaign is rooted in data that shows backseat passengers are three times more likely to be killed in a crash if unbuckled, and more than half of backseat passengers fatally-injured in a crash would likely have survived had they buckled up.
Make It Click provided resources to states to encourage people to buckle up in every seat on every trip, particularly focusing on ride-hailing trips.
The campaign was launched in conjunction with NHTSA's annual, nationwide Click It or Ticket high visibility law enforcement mobilization. States were provided campaign materials, which included sample social media, graphics and a customizable news release that generated press events, news coverage and social media outreach.
In 2019, GHSA and Uber launched a reinvigorated Make It Click campaign, providing states with refreshed infographics, suggested social media content and an updated news release.
Last year, GHSA and Uber teamed up to create the first-ever National Seat Belt Day, observed on November 14, to encourage action and remind people to buckle up every time they get in a vehicle and in every seating position. In addition, Uber has used in-app notifications to remind riders to buckle up.