In 2024, GHSA and Responsibility.org provided a $28,750 grant to the Colorado Department of Transportation (CDOT) to conduct comprehensive awareness raising campaign on impaired driving and make roads safer for everyone.
CDOT, in partnership with the Communications Infrastructure Group (CIG), launched the Express Consent Campaign to address the state’s growing impaired driving problem. In 2023, Colorado recorded 227 traffic fatalities involving impaired driving—nearly one-third of all roadway deaths. Each year, more than 15,000 people are arrested for DUI, with data showing a sharp rise in cannabis use and polydrug combinations, particularly alcohol and marijuana. Despite the Express Consent Law, toxicology test refusals have increased significantly, with more than half of suspected impaired drivers refusing tests in 2022 and 45 percent of DUI arrests involving refusals in 2023.
To combat this trend, CDOT and CIG developed and distributed a public awareness toolkit in May 2025. The toolkit—containing videos, social media content, fact sheets, rack cards and presentations—was shared with 900 stakeholders, including traffic safety agencies, law enforcement and community partners. Within weeks, 16 agencies ordered more than 4,400 printed materials, extending campaign reach across the state. Statewide media outreach amplified visibility through press releases, earned media and coordinated digital promotion, with outlets such as FOX31 Denver and KOAA News 5 helping to deliver consistent, accurate messaging.
The campaign incorporated the 2025 Driver Behavior and DUI Survey to measure outcomes. Findings showed that while most drivers viewed enforcement levels as unchanged, younger drivers and People of Color reported higher awareness of DUI enforcement. The survey also identified persistent risky behaviors—speeding, distraction and cannabis-impaired driving—highlighting the ongoing need for targeted education and outreach.
The Express Consent Campaign engaged more than 20 stakeholder organizations and built a statewide network committed to consistent messaging. The toolkit and creative assets remain in circulation, ensuring visibility beyond the grant period. By embedding these resources into broader impaired driving initiatives, the project strengthened efforts to reduce toxicology refusals, reinforced compliance with the Express Consent Law and provided a replicable model for other states.
