Lyft provides funding and ride-hailing credits for states to use to incentivize people to choose ride-hailing as a safe alternative to driving impaired.
Lyft is associated with decreasing impaired driving incidents: Research shows that when Lyft enters a market, ride volumes increase and DUI incidents decrease. 65% of riders use Lyft to find a rideshare driver when they are planning to drink alcohol or use another substance that could impair driving ability.
Since 2018, GHSA and Lyft have partnered with State Highway Safety Offices (SHSOs) to encourage the use of ride-hailing services as a safe alternative to driving after consuming alcohol or other drugs. Selected SHSOs received ride-share credits, along with cash grants to develop and implement campaigns to prevent impaired driving.
In 2025, the Governors Highway Safety Association (GHSA) partnered with Lyft to support state efforts to reduce impaired driving by promoting ride-hailing as a safer transportation alternative during high-risk periods. Through this partnership, GHSA awarded $20,000 in grants to the Illinois Traffic Safety Office and the Nevada Office of Traffic Safety to fund fall and holiday campaigns providing Lyft ride credits during major events and peak travel periods.
The campaigns focused on encouraging responsible decision-making during celebrations and holidays when impaired driving risk is highest. Across both states, thousands of ride credits were made available and widely promoted through social media, earned media and partner amplification. Holiday-based campaigns, larger incentives and clear redemption guidance proved most effective, resulting in strong ride utilization during Thanksgiving, Halloween and the winter holidays.
The GHSA–Lyft partnership demonstrates how public-private collaboration can expand access to safe transportation options and support states’ efforts to prevent impaired driving and save lives.
