Despite current efforts to address vulnerable road user behavior, fatalities and serious injuries continue to occur at unacceptable levels. Research is needed to uncover the underlying unsafe behaviors and to develop effective outreach strategies for altering behaviors for each vulnerable road user group. This project will:
1) Develop a framework that identifies and prioritizes the root causes of high-risk behaviors of vulnerable road users (motorcyclists, bicyclists, and pedestrians) resulting in fatalities or serious injuries, and
2) Develop effective outreach strategies for altering unsafe behavior of each vulnerable road user group.