Communicating Safe Behavior Practices to Vulnerable Road Users

Despite current efforts to address vulnerable road user behavior, fatalities and serious injuries continue to occur at unacceptable levels. Research is needed to uncover the underlying unsafe behaviors and to develop effective outreach strategies for altering behaviors for each vulnerable road user group. This project will:

1) Develop a framework that identifies and prioritizes the root causes of high-risk behaviors of vulnerable road users (motorcyclists, bicyclists, and pedestrians) resulting in fatalities or serious injuries, and

2) Develop effective outreach strategies for altering unsafe behavior of each vulnerable road user group.

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Research Status
Research Underway
Research Topic
Public Awareness and Messaging
Pedestrians
Bicyclists
Research Year
2020