Highway Safety Behavioral Strategies for Rural Areas

Research is needed to move beyond infrastructure safety countermeasures and develop behavioral traffic safety tools that encourage safe driving choices in rural areas.

The objective of this research is to develop a behavioral traffic safety countermeasure toolkit for highway safety partners involved with rural road safety (e.g., tribal authorities, local government, law enforcement, emergency responders, engineers) to reduce the frequency and severity of motor vehicle crashes on roads in rural areas. The countermeasure toolkit should be accessible and practical for use by partners with varying levels of traffic safety expertise.

Learn More

Research Status
Research Underway
Research Topic
Rural Drivers
Research Year
2020