Engaging Underserved Populations for Child Passenger Safety (BTS-30)

Child Passenger Safety (CPS) is one of the focus areas for State Highway Safety Offices (SHSOs) for which the opportunity exists to more effectively engage underserved populations in protecting children from motor vehicle crash fatalities and injuries. Repeated requests for best practices have yielded some materials, but there is no step-by-step resource to help stakeholders engage and retain participation by underserved communities.

A broad-based toolkit of behavioral safety principles and practices, along with specific How-To items, would give stakeholders the strategies they need. SHSOs will use the toolkit themselves and will distribute the toolkit to stakeholders.

The objective of this research is to develop a step-by-step guide with specific strategies for use by CPS stakeholders. The should include (but not be limited to) the following How-To items with explanations and examples:

  • Identifying partner organizations such as faith communities
  • Identifying respected community members
  • Making contact
  • Engaging partners
  • Identifying barriers
  • Running outreach events
  • Ensuring the program belongs to the community
  • Providing accessible training opportunities
  • Facilitating their development
  • Avoiding cultural missteps
  • Providing long-term scaffolding

Learn more at TRB.

Research Status
Research Underway
Research Topic
Public Awareness and Messaging
Child-Passenger Safety
Research Year