Motorcyclists’ Attitudes on Using High-Visibility Gear to Improve Conspicuity

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This report by NHTSA and GHSA's National Cooperative Research and Evaluation Program (NCREP) examines why riders choose to wear — or not wear — high-visibility gear. Through a focus group of motorcycle riders, the report finds that while most participants did not regularly wear such gear, those who did reported doing so after having been in a crash with a motor vehicle, or personally knowing another rider who had been in such a crash.

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Focus group participants recommended increasing the acceptance of high-visibility gear among motorcyclists through the following:

  • Designing more attractive and appealing clothing (with preference for retroreflective gear over bright colors)
  • Incorporating high-visibility elements universally across all branded motorcycle gear
  • Adopting clear educational messaging backed by statistics
  • Offering financial incentives through insurance discounts
  • Encouraging use during low-light conditions for a gradual norming
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