FOR IMMEDIATE RELEASE
April 12, 2017
Contact: Madison Forker, firstname.lastname@example.org
With Pedestrian Deaths Surging in 2016, Now is the Time for Action
Statement for attribution to
Governors Highway Safety Association (GHSA) Executive Director Jonathan Adkins
WASHINGTON, D.C. - State Highway Safety Offices and their partners should broaden their anti-drunk driving campaigns to encourage bicyclists and pedestrians to consider safer transportation alternatives after heavy drinking. As the Insurance Institute for Highway Safety (IIHS) reported today, the ratios of fatally injured alcohol-impaired bicyclists and pedestrians have not fallen as dramatically as the proportion of impaired motor vehicle drivers killed, and this remains a significant problem. In fact, surprisingly, more than one-third of pedestrians and one-fifth of bicyclists killed in crashes in 2014 were legally drunk.
Alcohol impairment can lead to unsafe behavior by bicyclists and pedestrians, as well as drivers. We agree with IIHS's recommendations to curtail overserving alcohol and to support more ride-sharing options. These strategies could complement the range of proven countermeasures to decrease risks for pedestrians and bicyclists and prevent deaths across the board for all road users. We also concur with IIHS that further research is needed to evaluate the effectiveness of efforts to reduce alcohol-impairment among bicyclists and pedestrians.
This IIHS research finding comes on the heels of GHSA's annual pedestrian safety report, which projects an unprecedented 11% increase in pedestrian fatalities in 2016, further illustrating the need to recalibrate our traffic safety efforts to better protect all road users.
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The Governors Highway Safety Association (GHSA) is a nonprofit association representing the highway safety offices of states, territories, the District of Columbia and Puerto Rico. GHSA provides leadership and representation for the states and territories to improve traffic safety, influence national policy, enhance program management and promote best practices. Its members are appointed by their Governors to administer federal and state highway safety funds and implement state highway safety plans. Contact GHSA at 202-789-0942 or visit www.ghsa.org. Find us on Facebook at www.facebook.com/GHSAhq or follow us on Twitter @GHSAHQ.