Traffic Safety Brewing Company

Michigan Traffic Safety Brewing Company Campaign
Resource Type
State Highway Safety Showcase

Michigan Office of Highway Safety Planning

Michigan Office of Highway Safety Planning creates fake brewing company for drunk driving crackdown

Michigan traffic safety officials took an unusual approach to a serious issue by introducing a fictitious Traffic Safety Brewing Company complete with a new summer traffic safety six-pack that was highlighted at bars and restaurants across the state. The launch coincided with the statewide Drive Sober or Get Pulled Over drunk driving enforcement crackdown.

The faux brewing company and spoof beverage list with items such as “Call A Cab Cider” and “Designated Driver Dark” were developed by the Michigan Office of Highway Safety Planning (OHSP) to convey a positive approach to individual responsibility while drinking.

OHSP partnered with the Michigan Licensed Beverage Association to distribute the spoof beer list to the group’s more than 1,100 members to promote safety and responsibility among their patrons.

More Information

  • Anne Readett, Communications Section Chief
    Michigan Office of Highway Safety Planning
    Phone: 517-241-2569
Resource Category
State Highway Safety Showcase