Michigan Office of Highway Safety Planning creates fake brewing company for drunk driving crackdown
The faux brewing company and spoof beverage list with items such as “Call A Cab Cider” and “Designated Driver Dark” were developed by the Michigan Office of Highway Safety Planning (OHSP) to convey a positive approach to individual responsibility while drinking.
OHSP partnered with the Michigan Licensed Beverage Association to distribute the spoof beer list to the group’s more than 1,100 members to promote safety and responsibility among their patrons.
- Anne Readett, Communications Section Chief
Michigan Office of Highway Safety Planning