As the recipient of a grant from GHSA and Lyft, the North Dakota Department of Transportation (NDDOT) bolstered its winter anti-impaired driving campaign with additional media efforts and discounted rides for impaired travelers.
State Highway Safety Showcase
These showcases provide an opportunity for State Highway Safety Offices to share their program successes and innovative practices or learn from what's happening in other states.
The California Office of Traffic Safety (OTS) was one of five states to receive a grant from Lyft and GHSA in 2018. With this funding, OTS augmented its "Go Safely, California" campaign during the holiday season to provide discounted Lyft rides to impaired travelers.
As the recipient of a grant from GHSA and Lyft, the Illinois Department of Transportation (IDOT) teamed up with the Illinois State Police (ISP) for "Ride Smart," a social media campaign encouraging ride-hailing as an alternative to impaired road use.
The Washington Traffic Safety Commission (WTSC) was the recipient of a GHSA and Lyft grant to deter impaired driving. With this funding, WTSC partnered with Seattle Hempfest Director and cannabis activist Vivian McPeak for "Plan Before You Party," a holiday season campaign discouraging poly-drug (under the influence of a combinations of alcohol and drugs) impaired driving.
The Michigan Department of Transportation (MDOT) has partnered with the City of Grand Rapids for “Driving Change,” an innovative campaign promoting bicyclist safety. Having recently made significant infrastructural improvements to enhance bicyclist safety, Grand Rapids was chosen as the pilot city for this campaign, which seeks to educate bicyclists and motorists about the infrastructure changes and encourage healthy relationships and respect between road users.
Early in 2017, the Missouri Department of Transportation (MoDOT) launched the Buckle Up Phone Down (BUPD) challenge to drive down the increasing number of fatalities on Missouri roadways. The challenge focuses on two critical issues every Missourian can help address: unbuckled fatalities and distracted driving crashes. While only 13 percent of Missourians aren't buckling up, nearly two-thirds of people killed in crashes in the state are unbuckled.
Choosing to tailor outreach to motorcyclists, the South Dakota Office of Highway Safety took an innovative approach to the use of its drowsy driving grant from The National Road Safety Foundation, Inc. and GHSA. The state is home to the annual Sturgis Motorcycle Rally, which occurred in August of 2018 and drew more than 500,000 vehicles to the state.