August 25, 2021, 2 p.m. ET | Virtual
Conveying traffic safety messages that not only reach your target audience but compel them to look, listen and act doesn’t happen by accident. The most effective campaigns and messages are built – and retooled – using research and data. Don’t miss this opportunity to learn how NHTSA is using research and data to reinvigorate a legacy traffic safety brand and why the agency communicates the way it does. Explore what was involved in developing “Go Safely,” the California Office of Traffic Safety’s new safety campaign, and how focus groups and ongoing discussions with marijuana advocates inform the Colorado Highway Safety Offices’ “Cannabis Conversations” and “Don’t Drive High” campaign. And delve into how GDC Marketing and Ideation works with states, nonprofits and others to build traffic safety campaigns using evidence-based strategies that deliver results.
- David Ocamb, Chief Planning & Research Officer, GDC Marketing & Ideation
- Camille Travis, Deputy Director, Marketing & Public Affairs, California Office of Traffic Safety
- Sam Cole, Traffic Safety Communications Manager, Colorado Department of Transportation
Moderator: Pam Shadel Fischer, GHSA’s Senior Director of External Engagement
This webinar is free, but you must register here. Thanks to the support of our 2021 Highway Safety Champions, it’s presented as a warm-up to GHSA’s Annual Meeting, which will be held in-person, September 11-15 in Denver, Colorado. We hope to see you in the Mile High City. If you can’t travel, join with us virtually for what’s sure to be an dynamic and insightful webinar.